Google Ads
Search campaigns built around high-intent buyers
We set up and manage Google Ads campaigns that reach people already searching for what your business offers. Every campaign starts with an account audit, so you know where budget is going before we change anything.
What is included
How we run your account
Three core areas shape every Google Ads engagement, from the first audit to ongoing optimization.
Structure
Account structuring
We organize campaigns, ad groups, and keywords by intent so budget follows the searches most likely to lead to an enquiry. Clear structure makes performance easier to read and control.
Filtering
Negative keyword management
We review search term reports regularly and add negative keywords to block irrelevant queries. This keeps spend focused on searches that match your services and commercial goals.
Attribution
Conversion tracking and attribution
We configure conversion tracking and review how enquiries and sales map back to clicks, keywords, and ads. Attribution modeling helps show which parts of the account contribute to real business outcomes.
Get a preliminary review of your Google Ads account
Tell us about your current campaigns and goals. We will look at your account structure, spend, and tracking, and explain what we would change first.